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DAY 2
9th April 2014
PLATFORMS
The Potential of DAB as the Go-
To Information Provider
Recognise the bene ts of DAB (Digital
Audio Broadcasting) to deliver essential
driving information to a wide audience
for a smaller cost to the consumer.
Decipher how DAB and cellular
technologies can be combined to
uphold an always connected service to
deliver content in areas of intermittent
network coverage
Discover the potential to deliver
premium services on the TPEG
platform, such as parking, fuel prices
and weather information, tailored to
individual driver preferences
Explore the ability of digital radio to
deliver reliable tra c information in
languages native to the user regardless
of location to maintain a standard user
experience across borders
Thomas Kusche, Senior Editor,
Westdeutscher Rundfunk (WDR) &
ERTICO Strategy Committee
Christian Vogg, Head of Radio, EBU
BUSINESS MODELS
Creating an Attractive Payment
Proposition for the Consumer
Find out more about the success of
existing payment models for connectivity
and learn about the development of new
technologies to make it easier, quicker
and safer for consumers.
Explore the philosophies behind
one-o payments, subscriptions, try-
before-you-buy schemes and bundling
packages to convert consumer interest
into customers
Discover the bene ts of an OEM App
Store for the consumer, whether it is
brand speci c (e.g. Renault's R-link) or
an open platform akin to the iTunes
Store model to bolster retention rates
Learn how gami cation apps focussed
on driver behaviour can trigger real
world services such as maintenance,
making the vehicle ownership easier
and stress-free
Manuel Pereira, Business Development
Manager, Visteon
Uncover the Value to OEMs of
Providing Stand-Out Connected
Services
In this evolve-or-die climate, where vehicles
have the capability to be 'computers on wheels',
what bene ts can the seamless integration of
content bring to the OEM?
Usability is the key. Discuss the correlation
between user experience and the number
of available apps to determine the optimal
content and services package for consumers
Discover how vehicle diagnostic and
prognostic services can positively a ect
warranty reduction and increase the lifespan
of the car to boost brand loyalty
Realise the importance and market strategy
behind communicating the value of
every app in the car so that users identify
your brand with ubiquitous connected
technologies
Derek Williams, GM Telematics and Special
Projects, Toyota
Ian Digman, General Manager Product
Planning, Nissan
Siegfried Schuler, Director Connected Services
Technical Sales Europe, Harman
EXPERIENCE
SEAT: The Future of IVI in the
Smartphone Era
With many consumers preferring connectivity
through handheld devices, learn what the
future has in store for embedded systems
and discover the use cases for full and hybrid
integrated systems.
Harness Gen Y's passion for digital media
by enabling young drivers to integrate their
online social personality in the vehicle to
make IVI top of the vehicle feature wish-list
Find out how integrated and beamed-in
approaches (such as Mirrorlink) can work in
harmony to keep infotainment apace with
consumer's CE needs
Reassess the traditional rigid structure of
OEMs by evaluating original structures
and initiating working groups to create an
e cient, forward thinking infotainment
strategy
Roger Giralt, Navigation, Telephony, Multimedia
and Connected Car, SEAT
FUTURE
LTE: The `High Speed' Connected
Car
With projections setting out that 140 million
connected cars will be on the road by 2017,
look into the MNO 'crystal ball' and nd
out how high-speed connectivity will spark
growth in the connected-car market.
What is it worth? Figure out what price
consumers will pay for 4G LTE enabled
entertainment in the car to plan new
business models in line with updated data
costs
Discover how changing SIMs over the
lifetime of the car, through new EUICC/
white SIM technologies, will allow an open
market for more competitive connectivity
deals
Explore proposed regulation reforms of
the EU telecoms market to assess the
impact that a fall in pan-European data
charges will have on taking connected car
services mass-market
Wolfgang Sailer, Product & Advanced Product
Planning Manager, Kia