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DAY 1
8th April 2014
KEYNOTES
The Future of the OS: Sharing
Source Codes or Secrecy?
Despite advances in engineering technology,
a solution to the standardised platform
problem remains elusive. Learn whether
cooperation or competition is the answer.
Examine how open source platforms
developed by GENIVI, Android and Linux
can entice app developers, without
fragmenting the OS, to develop cutting-
edge content for the vehicle
Utilise the richer app environment o ered
by HTML5 (by providing a web-based
open standards solution) which allows
developers to create cross-OEM vehicle
apps
Debate how the closed nature of
proprietary systems ensures high security
and con dence in the OS, enabling a
reliable branded experience tailored to the
needs of the car
Dominique Bonte, Research Director Telematics
& Navigation, ABI Research
Get inside `Jaguar and Land Rover
InControl Apps'
Consumers have been calling out for an
OEM connected service that is compatible
both with Apple and Android smartphones.
Hear how JLR are widening the draw of their
infotainment system.
Discover strategies to work with leading
app developers to deliver content that is
tailored to in-vehicle use while retaining
the unique feel of their services to bolster
the connected car o ering
Decipher the relationship between OEM
and app developer surrounding app
stores (both Apple and Google Play) to
determine the allocation of pro ts of in-
car content
Learn how the disconnect between the
product cycles of the automotive and CE
space can be ended through regular OTA
updates that works towards the `customer-
for-life' goal
Peter Virk, Head of Connected Technologies
and Apps, Jaguar Land Rover
PLATFORM
AND CONTENT
INTEGRATION
eCall: An Alternative Platform to
Deliver Valued-Added Driving
Services
Find out how 'deeper' content functionality
on the mandated e-call platform is possible
and how OEMs can use it for commercial
gain.
Discover the business case for
developing on the eCall platform,
by analysing pan-European wireless
coverage of the programme, to allow
accurate forecasting of connectivity costs
Build on the basic eCall platform with
vehicle type data, passenger and medical
details to create an advanced safety
experience by supplying responders with
clearer emergency info
Hear directly from the EU Commission
on how open e-call should be and
discover the potential for third party app
developers to build for this platform
Andy Rooke, Senior Project Manager, ERTICO
HTML5 for Auto: Already Here or
Still Arriving?
Assess the ability of HTML5 to deliver a
exible, cross-platform, non-proprietary
solution which empowers developers to
provide content to the vehicle.
Explore the ability of HTLM5 to easily add
features through pushing OTA updates
for apps to allow the maintenance
of a fresh and up to date in-car user
experience for content
Address security and safety concerns
when maintaining and updating content
on the HTML5 platform so that critical
information in the vehicle on-board unit
is safeguarded
Get to grips with the work of W3C to
standardise the application of HTML5 in
the car to gauge the impact this common
approach will have on attracting web
developers into the car
Moderator: Dominique Bonte, Research
Director Telematics & Navigation,
ABI Research
BUSINESS MODELS
App Developers, OEMs & MNOs
to Flourish in the Connected-Car
Ecosystem
Discover how to create a viable business
model for auto apps that will bene t the
whole connected car ecosystem.
How to leverage recognised content
providers to raise customer awareness of
connected services without surrendering
brand control and OEM ability to
di erentiate
Evaluate revenue models, from one-o
transactions, dealership purchases and
subscriptions, to create a payment plan that
attracts and ultimately prolongs consumer
usage of connected services
Overcome the business model
discrepancies between app developers,
MNOs and OEMs through concepts such
as split billing and shared data plans to
distribute in-vehicle connectivity costs
share
Rory Kenny, Mobile Partnerships EMEA,
Trip Advisor
Alastair Cotterill, `Creative Strategist', Facebook
Kenneth Malmburg, New Business Development,
Global Connected Consumer, General Motors
Moderator: Jack Bergquist, Senior Analyst -
Infotainment & Telematics Automotive, IHS
What Do Consumers Want? The
Case for Daily Relevant Content
Analyse consumers' desire for driver-centric
apps that aid the driving experience and the
e ciency of driving.
Learn how in-car transactions and
personalised location based o ers , such as
fuel vouchers and EV charge points, can be
used to generate revenues for OEMs and
content providers
Discover the case for focussing on 'smart
mobility' content such as tra c, weather
and fuel prices as a way of di erentiating
your service portfolio
Move beyond rst generation solutions to
nd the real value of data through accurate
driver pro ling and VRM services and a
springboard into the revenue generating
era for telematics
Jean Cherbonnier, Co-founder, NAVX