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review
105
second and DDB Paris were in third place.
The Eurobest Golden Palm, given to
the most awarded production company,
was presented to Bacon Frederiksberg with
Henry de Czar Paris taking second and Blink
Productions London third.
Independent Agency of the Year went
to Heimat Berlin. Runners up Serviceplan
Munich were in second place and Forsman &
Bodenfors Gothenburg in third.
The Network of the Year award was
presented to DDB. Second place went to
BBDO and third to Publicis.
Canal+ were honoured as Advertiser
of the Year in recognition of the outstanding
creative brand marketing of the leading
French broadcasting company. Anne-Gaelle
Petri, Advertising Director for the Canal+
Brand, was on stage to collect the accolade.
The Young Creatives Competition,
which has run throughout the Festival, saw
the team from Slovenia, Drago Mlakar and
Luka Bajs, taking the Gold. The team from
Sweden took Silver and Denmark Bronze.
Over the past three days Eurobest
has been celebrating creativity with a host
of seminars, workshops, academies and
networking that has left the 1800 delegates
inspired and charged with fresh ideas.
Commenting on the Branded Content
& Entertainment work that has been seen
coming out of Europe, jury president PJ
Pereira, Chief Creative Officer & Co-Founder
of Pereira & O'Dell says: "The standard of
entries in this category was incredibly high,
in fact on average higher than at any other
awards I've ever seen, so being shortlisted
is incredible." PJ, who also took part in
judging the Integrated category, added:
"From what we have seen at Eurobest, the
idea of integration is changing. It's less about
the different elements but more about the
technique of combining thinking from lots
of different worlds into something that is
absolutely groundbreaking."
Lisbon has been host to Eurobest for
three years; in 2014 the Festival will move
to a new European location which has been
confirmed as Helsinki, Finland.