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The nature of competitive advantage

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Core lessons learned on the path to

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business success

RT-RK CBS's competitive advantage is

its capability for designing both hardware and

software solutions while competitors focus on

either of the two.

The core lessons that company is stating

are:

Establish strong discipline and a

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professional approach among employees.

RT-RK CBS has employed over 250

engineers capable of handling projects of

different complexity and magnitude

Invest in innovation and close cooperation

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with universities. This ensures availability

of experts and expertise.

Create a total product, integrating software

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and hardware.

EXECOM's competitive advantage

resides in standardized processes, investment

in young people, building dedicated cells

around clients, and keeping communication

channels open and transparent inside and

outside the company.

Core lessons that the company points

out:

Enter a niche market with solid domain

�

knowledge. This will allow you to pursue

more demanding and profitable business

opportunities.

Always stand out with the quality of your

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services and your expertise.

To stay competitive, work with verified

�

technologies. This will improve the

software development.

Work closely with clients to assure efficient

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and reliable solutions.

Both, RT-RK CBS as well as EXECOM

gain their leading market positions

predominantly through innovations. They

invest 15-37% of their revenues in R&D and

have an average ROI of 56-80%.

As for the group of potential HCs

(Novkabel, Duochem, Prvi Partizan, Copper

Mill Sevojno) three of them have been on the

market for 60-80 years. They have sustainable

business practices and growth and are now

finding a way to regain a market leadership

position.

SRCIKA USPEHA

Pri SS je se zlasti zanimivo pogledati

dve stvari:

Kje ima podjetje konkurencno prednost

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Osrednja spoznanja na poti do poslovne-

�

ga uspeha

RT-RK CBS ima konkurencno prednost v

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zmoznosti za dizajniranje tako hardverja

kot softverja, medtem ko se konkurenca

osredotoca le na eno ali drugo.

Osrednja spoznanja, ki jih podjetje na-

vaja:

Vzpostavi dosledno disciplino in profe-

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sionalen pristop med zaposlenimi. RT-

RK CBS zaposluje vec kot 250 inzenirjev,

sposobnih voditi projekte razlicne

zahtevnosti in obsega.

Vlagaj v inovacije in tesno sodeluj z uni-

�

verzami. To bo zagotovilo priliv strok-

ovnjakov in strokovno znanje.

Izdelaj celovit izdelek, ki integrira softver

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in hardver.

EXECOM ima konkurencno prednost

v standardiziranih procesih, investiranju v

mlade zaposlene, vzpostavitvi tesnega sode-

lovanja s kupci, v odprtih in transparentnih

komunikacijskih kanalih v podjetju in izven

njega.

Osrednja spoznanja podjetje:

Vstopi v nisni trg z visokih nivojem strok-

�

ovnega znanja. To bo omogocilo dostop

do zahtevnejsih in dobickonosnejsih

poslovnih priloznosti.

Zmeraj izstopaj s kvaliteto svojih storitev

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in strokovnega znanja.

Da ostanes konkurencen, delaj s prever-

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jenimi tehnologijami. To bo izboljsalo

razvoj softverja.

Delaj v tesni povezavi s strankami,

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da zagotovis ucinkovite in zanesljive

resitve.

Pri obeh, RT-RK CBS in EXECOM,

imajo inovacije pomembno vlogo pri zag-

otavljanju vodilne tezne pozicije. V raziskave

in razvoj vlagajo od 15% do 37% prihodkov,

povprecna donosnost na investirana sredstva

je 56-80% (ROI).

Kar zadeva skupino potencialnih SS -

Novkabel, Duochem, Prvi Partizan in Cop-

per Mill Sevojno � trije so na trgu ze 60 do 80

let. Imajo solidno poslovno prakso in rast in

so na poti, da si zagotovijo prevlado na trgu.