Page 42

info

review

4 2

When there is a talk about champions

in the business world, normally large,

successful corporations come to mind. But

then outstanding worldly success can clearly

be achieved by small and medium-sized

companies. Those are often hidden from the

public eye, yet they are greatly successful in

their sector or better in their niche, where they

occupy the leading position worldwide. They

are called hidden champions (HCs).

The term was first used by Hermann

Simon, German researcher who developed

three qualifications for HCs:

A HC should occupy the number one or

�

two position in the world market and the

number one position in the European

market as measured by market share;

A HC must be small or medium-sized,

�

with revenues normally not exceeding 1

billion US dollars;

A HC must have a low visibility in

�

public.

Following the example of the in-depth

research by Simon on the German market,

where nearly 500 such companies were

uncovered, an extensive audit and research

Ko je govor o sampionih v poslovnem

svetu, najpogosteje pomislimo na velike,

uspesne korporacije. Pa vendar svetovni

uspeh dosegajo tudi mala in srednje velika

podjetja. Ta so lahko izjemno uspesna v svoji

nisi, obenem pa skrita ocem javnosti. Gre za

tako imenovane skrite sampione (SS).

Poimenovanje je prvi uporabil Her-

mann Simon, nemski raziskovalec, ki je za

SS definiral tri kriterije:

SS je po trznem delezu prvi ali drugi na

�

svetovnem trgu in prvi na evropskem

trgu;

SS je malo ali srednje veliko podjetje, s

�

prihodki, ki ne presegajo milijarde dola-

rjev;

SS je malo znan v javnosti.

�

Po vzoru Simonove raziskave, ki je za-

jela skoraj 500 taksnih podjetij na nemskem

trgu, je bila na pobudo zdruzenja zdruzenja

CEEMAN narejena poglobljena raziskava

za regijo centralne in vzhodne Evrope in

Turcije. Rezultati raziskave, pri kateri je v

obdobju treh let sodelovalo 32 strokovnjakov

iz 18 drzav, so objavljeni v sveze izdani kn-

jigi Hidden Champions in CEE and Turkey,

SKRIVNOST SKRITIH

SAMPIONOV

KO SO MALA IN SREDNJE VELIKA PODJETJA VODILNA NA SVETU

SECRETS OF HIDDEN

CHAMPIONS IN SERBIA

WHEN SMALL AND MEDIUM-SIZED COMPANIES ARE WORLD LEADERS