info
review
1 8
ju su privukle najveu publiku. Da spome-
nemo samo nekoliko poslovnih slucajeva:
kompanija Clear Channel je podelila lekcije
na temu svog impresivnog softvera ,,Ad-
shel 2.0", prve nacionalne platforme za re-
klamiranje putem NFC tehnologije u Uje-
dinjenom Kraljevstvu sa 10.000 lokacija;
pionirski proizvoac elektronskih ureaja sa
podrskom za NFC tehnologiju, kompanija
Store Electronics Systems (SES), predstavi-
la je neverovatan uspeh sa 5 miliona NFC
etiketa prodatih ove godine, uz 25 oprem-
ljenih radnji nedeljno. Inovacija je takoe
bila moto izlozne pod nazivom "Svetska pa-
metna nedelja" koja je odrzana istovremeno.
Pored resenja, 40 izlagaca se predstavilo, od
kojih emo spomenuti sledee:
- NFCOM je predstavio svoje resenje
Pick&Shop za automobile. Izmenite svoje
iskustvo kupovine i dobijte vise informacija/
usluga u vezi sa vasim omiljenim automo-
bilima.
- Sistelnetworks je predstavio svoj sti-
lus vWand sa NFC tehnologijom, kao i nje-
gove razlicite primene u zdravstvu ali i pri
upotrebi pametnih telefona, tableta,...
- Keolabs je demonstrirao svoja resenja
SCRIPTIS sertifikacije, kao i resenje Nomad-
LAD namenjeno za resavanje problema kod
pametnih predmeta i NFC sistema
- HID je pokazao primene NFC
etikete koristei platformu ,,HID Trusted
Tag Services" koja je zasnovana na cloud
racunarima
- Cryptomathic je organizovao
demonstraciju svog resenja Crypto Service
Gateway, koje organizacijama omoguava da
marketing and retail inspiring applications
attracted a large audience. To mention just a
few emblematic business cases, ClearChannel
shared the lessons of its impressive "Adshel
2.0", the UK first national roadside NFC-
enabled advertising platform with 10,000
locations; the pioneer manufacturer of
NC-enabled electronic shelf-labels Store
Electronics Systems (SES) revealed a booming
success with 5 millions of NFC labels sold this
year and over 25 stores installed per week.
Innovation was also the motto of the
World Smart Week exhibition held in parallel.
Among the solutions and expertise showcased
by the 40 exhibitors, let us mention:
- NFCOM showed its Pick&Shop solution
for automobile. Augment your shopping
experience and get more informations/services
about your favorite cars
- Sistelnetworks presented its vWand
NFC-enabled stylusand demo its different
applications in Healthcare, ID, as a
Smartphone/Tablet NFC Extension...
- Keolabs demoed its testing and
tool demonstrations for NFC including its
SCRIPTIS certification solutions, and the
NomadLAB for troubleshooting smart objects
and NFC systems
- HID made demos of NFC tag
applications using "HID Trusted Tag Services",
a cloud-based platform for secure NFC tags
-
Cryptomathic
made
live
demonstrations of its Crypto Service Gateway,
allowing organisations to integrate both
hardware and software cryptography as a
service...