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Novi horizonti na vidiku!
New horizons shaping up!
T
rei svetski kongres NFC teh-
nologija (NFC World Congress)
je okupio 564 clanova iz cele
zajednice pruzalaca usluga koje se aktivi-
raju priblizavanjem telefona. Kroz 13 sesija
i 90 prezentacija tokom 3 dana, ovogodisnji
kongres je podstakao plodonosne razmene
iskustva i podvukao ogroman potencijal
novih trzista i inovativnih primena na svim
vertikalnim trzistima i to ne samo kada je rec
o plaanju. Korisenje ovih usluga postaje st-
varnost a Kongres predstavlja odlicno mesto
za razgovor o tome!
Svetski kongres NFC tehnologija je jos
jedanput uspesno okupio kljucne partnere
NFC tehnologije i ekosistema mobilnih us-
luga. Uz 90 prezentacija i 564 posetilaca iz
60 drzava, ovo tree izdanje je podstaklo
razmenu misljenja u vezi sa nacinom razvoja
trzista ali i prikazalo bogat izbor inovativnih
primena koje unose revoluciju u maloproda-
ju a narocito u polje marketinga. Diskusije su
se nastavile i na izlozbi odrzanoj tokom kon-
ferencije kao i na ucesnike ostalih tri bliskih
desavanja koji cine deo dogaaja "Svetska
pametna nedelja" (World Smart Week), koji
je okupio 1.375 IKT strucnjaka.
Novi horizonti
Na trzistu koje ocekuje masovno pri-
hvatanje, jedan od najvaznijih trendova je
odlicno opisan u sloganu konferencije: ,,Us-
T
he third NFC World Congress
has gathered 564 members of
the whole "mobile proximity ser-
vices" community. Through 13 sessions and
90 speakers scheduled over 3 days, this 2013
edition has fostered fruitful exchanges and
highlighted the huge potential of multiple
emerging markets and innovative applica-
tions for all verticals, well beyond payment.
The "mobile proximity" business is becoming
a reality, and the Congress is well-positioned
on this wave!
NFC World Congress has once again
successfully gathered key players of the NFC
and mobile services ecosystems. With 90
speakers and 564 attendees coming from 60
countries, this third edition has been very rich
in stimulating exchanges on ways to move the
market forward while showing a wealth of
innovative applications revolutionizing retail
and marketing in particular. The exchanges
have been extended to the exhibition held
alongside the conference as well as to the
participants of the three other co-located
events, all part of the "World Smart Week"
event, which has gathered a total of 1,375 ICT
professionals.
New horizons
In a market awaiting mass adoption,
one of the most important trends has been