info
review
8 2
Each successful story has its beginning.
How has the story of "Lako do posla"
started?
The basic concept and ideas the career
portal "Lako do posla" is based on existed
before as well. So did the need to reach
necessary human resources in a simple and
efficient way. The Internet, as the fastest
medium, made it possible to meet this need in
a way that was inconceivable or existed in the
form of using media channels, which is today
considered to be very slow, and the selection
was conducted through long lasting processes
or nepotism which today we wish to avoid.
"Lako do posla" is in a way designed to "tame"
that speed and power of the Internet and put
them into the hands of employers who are seek
for quality human resources and people who
are looking for a job. After sharing the idea
with a colleague who does Executive Search
and Head Hunting in London, it turned out
to be a fruitful plan I became involved in a
year after to contribute with my knowledge
and experience in the marketing, media and
management field, and four years after, "Lako
do posla" became one of the most recognizable
employment portals.
Svaka uspesna poslovna prica ima svoj
pocetak. Kako je pocela prica ,,Lako do
posla"?
Osnovni koncept i ideje na kojima
pociva ,,Lako do posla", kao karijerni portal,
su postojali i ranije. Potreba da se na jedno-
stavan i efikasan nacin doe do potrebnih
kadrova takoe. Internet, kao najbrzi medij
omoguio je da se ova potreba zadovolji na
nacin koji je ranije bio nezamisliv, ili posto-
jao u obliku korisenja medijskih kanala koji
se danas smatra veoma sporim, a selekcija
se odvijala u dugotrajnim procesima ili po
nepotizmu koji danas svakako zelimo da
izbegnemo. Lako do posla je na neki nacin
osmisljen da ,,ukroti" tu brzinu i mo inter-
neta i stavi ih u ruke poslodavaca koji traga-
ju za kvalitetnim kadrom i ljudi koji tragaju
za poslom. Razmena ove ideje sa kolegom
koji se bavi poslovima Executive Search i
Head Hunting-a u Londonu, ispostavio se
kao plodonosni plan u koji sam se ukljucio
nakon godinu dana, da doprinesem svojim
znanjem i iskustvom u marketingu, medi-
jima i menadzmentu, a nakon 4 godine
G. Vladimir Markovi, Generalni direktor